The coaching software that builds great swim teams.
No more juggling multiple apps. With communication, scheduling, and performance analytics, everything is centralized in CrewLAB.
"CrewLAB's platform gives coaches another option to simplify their daily work and focus on what matters most." — Jake Grosser, Chief Operating Officer, USA Swimming
Keep athletes engaged with daily habit tracking, team feeds, and leaderboards that foster positive peer accountability. Gain insights into previously hidden trends to catch burnout early.
"Building great teams has always relied on transparency, accountability, and respect. What's new is creating software that reinforces those principles." — Simon Hoadley, President of CrewLAB
Trusted by thousands of coaches.
Benefits
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Everything in One App |
Positive Accountability Through Peer Connection |
Safe Messaging That Protects Everyone |
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With CrewLAB, everything lives in one place. Send messages, track training, check in on athlete wellness, and collect payments. |
Transparency builds accountability and gives coaches a clear view of their team. Gamified training journals and daily wellness check-ins help athletes develop lasting habits that stick. |
CrewLAB is the first platform to natively meet USA Swimming's MAAPP requirements for direct messaging. Every conversation with a minor athlete automatically includes parent visibility without manual configuration. |
Everything in One App
With CrewLAB, everything lives in one place. Send messages, track training, check in on athlete wellness, and collect payments.
Positive Accountability Through Peer Connection
Transparency builds accountability and gives coaches a clear view of their team. Gamified training journals and daily wellness check-ins help athletes develop lasting habits that stick.
Safe Messaging That Protects Everyone
CrewLAB is the first platform to natively meet USA Swimming's MAAPP requirements for direct messaging. Every conversation with a minor athlete automatically includes parent visibility without manual configuration.
Key Features
- Team Messaging – Safe, MAAPP-compliant direct messaging by design
- Daily Wellness Check-Ins – Encourage good habit formation and catch warning signs early
- Team Calendar – Events and attendance tracking in one place
- Workout Journaling – Athletes have a digital space to reflect on their training
- Performance Analytics – Visualize team-wide training load and wellness trends
- Roster Management – Contact information, gear sizes, and athlete details organized
- Technique Video Sharing – Tag swimmers and share feedback instantly
- Payments & Registration – Collect payments and manage program registration where everything else lives
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